Global Operations Strategy Of Hard Rock Cafe Tourism Essay

Global Operations Strategy Of Hard Rock Cafe Tourism Essay Among the four global operations strategy, Hard Rock Cafà © falls under a multidomestic strategy as all of its restaurants share the same type of themes while still maintaining certain differences towards different locations. All restaurants of this brand adopts the mission of promoting rock spirit, combining a cafà © environment with live music and rock n roll memorabilia museum. They are operated under united management styles and processes which favor flexibility, emphasize the Hard Rock values and apply precise administration with close planning and forecasting. However, Hard Rock Cafà © makes careful response to the differences in culture and interest in each specific location. For example, an average menu from Hard Rock Cafà © includes classic American food like burgers and chicken meat or lobster, however their restaurant in Hawaii locations also specialize  in fresh fish with delicious meals like fish tacos or ahi tuna sandwich. Hard Rock Cafà ©s retail shops provide l ocation-specific merchandise that cannot be purchased at anywhere else, not even online. In London, fans can acquire t-shirts with the name London printed on them while in Prague, Czech Republic, limited-edition Prague  signature pins with exclusive design quality  are sold. In order to success with this global operation strategy, Hard Rock Cafà © has made good response to the ten operation management decisions. First, their design of goods and services has brought their restaurants a unique, charming appearance that differentiates them well with other brands. Hard Rock Cafà © introduces the concept of experience to its operations. As customers dine at a Hard Rock Cafà ©s restaurant, what they can gain is not only a custom meal from the menu but also an unforgettable event with unique visual pleasure from various rock memorabilia and exciting sound experience from a variety of music activities. This kind of design has brought Hard Rock Cafà © a sharp edge to its competitiveness as theres nothing like an originator (Hard Rocks marketing director, Steve Glum, 2003). Other brands may find aspiration in its special concept; however it has something that cannot be easily copied, music and its $30 million-worth of historically priceless rock paraphernalia (Matt Haig, 2004, p. 233). Their retail merchandises, which take up to 48% of their sales, also carry heavy rock characteristics like Hard Ro ck Monopoly, Hard Rock Calendar, guitar case and other rock items. To follow the experience concept, Hard Rock Cafà © doesnt focus its quality managing effort on only some dishes or services but the experience that its customers get as a whole. Food quality is important, but more important is the quality of visuality and auditory. Hard Rock Cafe attaches much importance to customers opinions in valuating quality as in their experience concept, maximum value is what perceived by the customers. Hard Rock gives out surveys on a regular basis with the scores rating from 1 to 7, and to maintain the restaurants reputation of high quality, if the score is not 7, the service is considered a failure (Jay Heizer Barry Render, p. 56). About process and capacity design, Hard Rock Cafà © provides continuing training to its staff so that they remain highly competent, skillful and passionate about the main theme rock n roll. The restaurants are decorated by buying and displaying musical objects which are sometimes expensive and require much effort in preservation. Hard Rock also holds music events in which the number of fans participating may exceed 100,000 people. The locations of Hard Rocks restaurants are carefully chosen. According to Oliver Munday, Hard Rocks vice president, they have to look at political risk, currency and social normsà ¢Ã¢â€š ¬Ã‚ ¦ In general, most of these restaurants are located where tourism is developed and in places where each restaurant itself has a great rate of exposure. For example, the Hard Rock Cafà © in Atlanta separates from major hotels and downtown attractions like Georgia Aquarium, Centennial Olympic Parkà ¢Ã¢â€š ¬Ã‚ ¦ for only a small walking distance. This location can be called a gold position as tourists can easily find and choose Hard Rock Cafà © as their dining destination easily without much effort. Another example, Hard Rocks newest restaurant in Japan is open at Universal CityWalk Osaka. These entertainment and retail districts are a part of the huge Universal Studios Japan theme park, a famous tourism destination that had welcomed 11 million visitors in its first year of operation and thus b ecome one of the most successful theme parks in history (Universal Studios Japan Welcomes 11 Millionth Visitor, PR Newswire, 2002). The restaurant is also situated in a gold position, at the Konohana park site, only 10 minutes by rail away from JR Osaka station. Thanks to this location, hungry tourists getting out of the station will be eager to stop at Hard Rock Cafà © for a little exciting experience before continuing on their tours. The layouts of Hard Rocks restaurants cannot be found anywhere else in the world. Each colorful layout is like a museum of musical history in the shell of a restaurant. The walls of the restaurants are decorated with memorabilia. Here and there, large television screens bombard the senses of guests with scenes from rock videos. There is quite a lot of space as a Hard Rock restaurant is usually large enough to hold a great number of seats and support live concerts and shows. All of these create a unique Hard Rock atmosphere that no other restaurant can possess. Not only that there are some differences between each location. In Florida, the lavish exterior features an old car driven through the building and the decorations make one think of an ancient ruin. In Prague, a 5-meter crystal guitar is hanging down from the ceiling, creating a rock n roll atmosphere attractive to all rock fans. These differences in design allow Hard Rocks customers to have truly unique visual experience as th ey visit its restaurants at many locations around the world. Up to 2010, Hard Rocks staff has reached 20,000 employees (http://www.hardrock.com). These employees play an indispensable part in keeping the experience economy concept alive. Hard Rocks restaurants have beautiful layouts, exciting music and unique memorabilia; however, what has truly close the bridge between these lifeless items and the customers is the staffs passionate attitude. Hard Rocks employees are not only skillful in their jobs but also quite knowledgeable about rock n roll. In Hard Rock Cafà ©, waiters and waitress pride themselves on being able to recognize every piece of musical paraphernalia, and the staff will enthusiastically engage in conversations with the guests to introduce the objects to them or encourage them to go around and find out the excitement by themselves. In order to ensure their staff to meet the above standard, Hard Rock Cafà © pays much attention to their human resource strategy. They have created a dynamic working culture that gives much ground t o personal development and individuality. Beside incentives like high pay rates and promotion opportunities, Hard Rock gives its staff continuing specific training and encourages them to be positive and self-motivated around the core Hard Rock Value. To minimize the input cost and to ensure the fresh state of its ingredients, Hard Rock Cafà © takes advantages of local supply whenever it can. For example, the restaurant in Honolulu purchases fresh fish from the fish auction near Honolulu Harbor. This action allows the restaurant to have a fresh, always available food source, and also help them to serve their special dish: fresh catch of the day (http://www.hawaiimagazine.com). Hard Rock Cafà ©s inventory consists of over 60,000 unique objects that once belonged to famous rock legends like Elvis Presley, Jimi Hendrix, James Brown etcà ¢Ã¢â€š ¬Ã‚ ¦ They range from lyric sheets and gold discs to even worn clothes and guitars. Packed with these items, each restaurant becomes a living museum of rock n roll history. In Hard Rock Cafà ©s restaurants, there are also many large flat screen televisions continuously play rock videos and concert footages. This type of inventory becomes one of the brands strength. Theyve got something people can connect to, music and memorabilia (Hard Rocks marketing director, Steve Glum, 2003). As Hard Rock Cafà © constantly grows all over the world with numerous rock concerts and events, its schedules are tightly managed both in long term and short term, large scale and individual scale. For a large event, a plan is made several months before the event day. The closer it gets to the event day, the tighter the schedule is managed. For example, the scheduling for the Rockfest event is done within a tight 9-month horizon, where it is updated monthly in the first 3 months, weekly in the next 6 months and twice a week in the last month (Jay Heizer Barry Render, p. 128). In order to pull off such a tight schedule, Hard Rock Cafà ©s managers must have good project management skills and good supportive software. The schedule of a staff is more flexible. Since 70% of its guests are tourists (Jay Heizer Barry Render, p. 82), Hard Rock Cafà © must have flexible schedules in their restaurant to answer the demands of tourism. For example, in Orlando, a famous tourist location, caf à © staff has schedule of 15-minute intervals to adapt to the seasonal and daily changes of this tourist environment (Jay Heizer Barry Render, p. 56). The special rock-theme of Hard Rock Cafà © requires it to make huge maintenance efforts. The collection of musical items are shared and rotated among restaurants from time to time (Matt Haig, 2004, p. 233). This type of maintenance is quite costly as moving these priceless musical items require not only transportation fee but also special protection and preservation. However, in doing so, the visual experience of a returning customer can remain unique as there are always new pieces of memorabilia to display. As of 2010, Hard Rock Cafà © has already opened a restaurant in Vietnam. This restaurant located at 39 Le Duan street, District 1,   Ho Chi Minh City. Hard Rock Cafà © still doesnt have any restaurant in Hanoi though. The opening of such restaurant will create both operations management opportunities and challenges for Hard Rock. In general view, Hanoi is a potential market in Vietnam. Even though she doesnt have as many entertainment site as Ho Chi Minh City, her cultural buildings, beautiful parks and traditional festivals can usually attract quite a few tourists. According to the statistics of Vietnam General Statistics Office, in the first 8 month of 2010, Hanoi has received about 6 625 000 tourism visits and expected to have a population of over 6 610 000 people. With these statistics, Hanoi will be a good choice for Hard Rock Cafà © to open a new restaurant here. The first challenge Hard Rock Cafà © will meet in opening a new restaurant in Hanoi might be how to find a good location. There may be many cultural sightseeing places all over the old city; however, both tourism activities and local entertainment activities are busiest in Hoan Kiem district, especially around Hoan Kiem Lake and the old quarters. This district has seen the appearance of many large restaurant brands. KFC has a restaurant at the most beautiful position available, beside Hoan Kiem Lake. BBQ has found a good location in the busy Trang Tien Street. Lotteria has a so-so but still good enough location right on the side of Hanoi Train Station. With Hard Rock Cafà ©s tradition of placing its restaurants in tourist locations with high exposure rate, the gold position is undoubtedly here. It will not be easy to find a place large enough to hold a Hard Rock restaurant here though, as this area has a high density of buildings where all business are packed together in a small sp ace. A lot negotiation will have to be made and quite a large amount of money will have to be invested as the price of land in this area is unfortunately highest in the country. There is of course the option of renting a large part or event a whole floor in a building like Highland Cafà © has done with Hanoi tower. However, with its noisy characteristic of rock music culture, this will not be very realistic. Choosing a location in more remote areas of Hanoi will be easier, but the forfeit of tourism attraction must be made up with lots of advertisement and promotion methods. For a Hard Rock Cafà © in Hanoi, there wont be the need to put too much effort in creating a specialized menu. Hard Rocks menu is often heavily affected by the local ingredients. Hanoi doesnt really have any special ingredients while her inhabitants are eager to have Western food as a change, and so its menu can safely stay with its traditional dishes of burgers and chickens. Local supply is plentiful with cheap prices because Hanoi has many satellite towns and provinces as her source of supply for chicken, pork and beef meats. However, this OM opportunity also comes with a challenge. The above source of supply may be cheap and easy to access, but it is also notorious for bad food hygiene and safety. Even though Hanoi government has issued a lot of food safety standards, administration and inspection activities are weak, which results in ingredients with bad quality floating on the market. In order to protect its high quality standards, Hard Rock Cafà © will have to explore the loc al environment to search for trustable suppliers for long-term partnership. Vietnams strength in attracting investment also lies in cheap labor forces. In Hanoi, Hard Rock Cafà © can find all kinds of labor with all kinds of education background. There are people with only high school education level eager to find jobs. There are also university students seeking for part time jobs to earn some money to support their own studying and living. This kind of labor force is cheap and easy to replace. These employees usually dont have much need and can agree easily to low incentives. As a side aspect, a little bonus may be enough to boost their morale hugely. Because of this, Hard Rock Cafà © will not have a hard time in hiring staff and maintaining them. However, the true hardship in human resource management is how to keep this type of staff true to the Hard Rock Cafà © value. In Vietnam, the education style is quite different from that of Eastern countries. Vietnamese students are taught in a passive environment where individuality doesnt have much important while the collective consciousness is highly encouraged. And in Hanoi, this passive characteristic is still very heavy. People in Ho Chi Minh City tend to be more dynamic and flexible with more open-minded thinking method. But because of its delicate but slow culture, Hanois townsmen tend to be more passive and rigid with more close-minded thinking method. The concept of self-motivated, individualistic and creative attitude may be quite unfamiliar to the employees that Hard Rock Cafà © can hire in Hanoi. As a consequence, even though the cost of labor may be low, the cost of training will be relatively high. In Hanoi, the maintenance efforts should not be only for Hard Rocks special collections of musical items but also for the staff itself. To maintain a high quality standard, the staff must also be maintained carefully. The quality of a Vietnamese staff in the restaurant field tends to deteriorate slowly if the managers dont pay enough attention. One of the most important reasons is that except cooks, not many people will consider a position in a restaurant to be the solid foundation of their careers. The case of Mega Star can be taken to view this matter more clearly. Even though Mega Star is a cinema brand, its cinema groups often come with large fast food stalls, and Hard Rock may as well pull one or two lessons from this brand in dealing with a Vietnamese staff. In their first months of operations, Mega Star quickly won over the heart of their customers with five-star services. Their employees were highly professional with positive attitudes, always ready to answer every question f rom customers. However as time go by, because of many reasons, the lack of adequate continuously training, the low incentives, the insufficient number of staff, the come-and-go nature of the labor force,à ¢Ã¢â€š ¬Ã‚ ¦ the quality of their staff falls, and in my opinion, falls terribly. Just a little surfing around the internet, we can find quite a lot of complaints from Mega Star customers. Many people, including me myself, miss the old days when we were greeted with smiles from the first steps into the cinema group and not being driven crazy with the attitude I-dont-know-but-somebody-may-know almost every time we sought for help. In Hard Rock Cafà ©s case, Hard Rock places a great deal of importance in their human resource strategy and their employees also play an indispensable role in applying the experience economy concept in reality. Extra efforts like more training, better bonusà ¢Ã¢â€š ¬Ã‚ ¦ will not be unnecessary in order to maintain the high quality of the staff. In fact, according to the official website of Hard Rock Cafà ©, beside the restaurant in Ho Chi Minh City another Vietnam-based restaurant is planned to open in 2011 in Hanoi. Im looking forward to this new opening and cant wait to see how much successful will Hard Rock Cafà © be in Hanoi.

The New Deal And Reagan :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The New Deal provided motivation for governmental action for fifty years. The material conditions of the nation could be cast into the frame of the New Deal and would motivate public action to address them. The way that they were addressed was framed by the New Deal's notion that the dispossessed of society were dispossessed because of the irresponsible actions of those at the top of the American economy. Government would become their representative in addressing the failures of capitalist leadership to protect the common man and woman. Franklin D. Roosevelt instituted the New Deal, which consisted of the Workers Progress Administration, and Social Security among several other programs. At the time, conservative critics charged it was bringing a form of socialism into the capitalistic American system. Conservatives sustained this argument until the 1980's when President Reagan actions brought conservative economic beliefs into fruition. Ronald Reagan was to succee d in defusing the political power of the New Deal motive. In doing so, he managed the public/private line, moving many concerns back to being private concerns that the New Deal form had seen as public matters. Reagan was to accomplish this by substituting another motive that replaced the faith of Roosevelt with the faith of Reagan.   Ã‚  Ã‚  Ã‚  Ã‚  One of the programs, which the New Deal instituted, was the Workers Progress Administration. The stated purpose of the Workers Progress Administration was to provide useful work for millions of victims of the Great Depression and thus to preserve their skills and self-respect. The economy would in turn be stimulated by the increased purchasing power of the newly employed, whose wages under the program ranged from $15 to $90 per month. Although this administration lasted only 8 years it gave the understanding that a middle class American society would have to commence, for the economy to operate.   Ã‚  Ã‚  Ã‚  Ã‚  The assistance, which was given to workers during the New Deal, was to be eroded by the Reagan administration. Reagan's economic policies towards middle to lower class workers recognized the economic imbalance of American society as a problem, which could not be solved by so called subordination of the American taxpayer. The implication of this was that the government would not subsidize, using taxpayer money, administrations and programs that were similar to those of the New Deal. One can derive this conclusion by looking at Reagan's policy towards cutting unemployment insurance and his hesitation towards raising the minimum wage.

Protest Against the WTO in Seattle Essay -- World Trade Organization P

Protest Against the WTO in Seattle The people assembled in the streets of Seattle were labor unionists and environmentalists, lumber workers and forest activists, students and teachers, farmers and cheese makers, Germans and Ukrainians, Africans and Asians, North Americans and Latin Americans, gays and straights, human rights activists and animal right activists, indigenous people and white urban professionals, children and elders. Some wore business suits, some overalls, some wore sea turtle costumes, some leather and piercings, some wore almost nothing at all (Reed 2005). A very diverse group joined together in Seattle, Washington in November of 1999 to fight against the World Trade Organization (WTO) and its unfair policies. Despite the differences in nationality, race, religion, and ideals of the crowd in Seattle, tens of thousands of people formed one united front in the fight for global equality. Through a strong network of organizations, revolutionary technology, and alternate media coverage, activist s of the global justice movement banded together through diversity to form one collective identity. Although music was not an integral part of this movement, the creativity that shined in Seattle, added to this already strong feeling of unity. Without the ability of this diverse group of nations and peoples to gather on the streets of Seattle, these revolutionary protests against the World Trade Organization would not have made such an impact on the world today. Seattle was not the first place that anti-globalization ideas were voiced, but it was the first taste of how strong the forces against global imbalances really were. This protest was the first place where the ideas... ...nt Effective?. Global Governance, 10(2), 207-225. Retrieved Tuesday, October 10, 2006 from the Academic Search Premier database. Parrish, Geov. 2004. â€Å"Is this what failure looks like?† Seattle Washington: Seattle Weekly Media, Retrieved October 16, 2006. Reed, T.V. 2005. The Art of Protest. Minneapolis, MN: The University of Minnesota Press. Schott, Jeffery. 2000. The WTO After Seattle. Washington, D.C: Institute for International Economics. Starr, Amory. 2000. Naming the Enemy- Anti-Corporate Movements Confront Globalization. New York: Zed Books Ltd. Taylor, Rupert. 2004. Creating a Better World: Interpreting Global Civil Society. Bloomfield, CT: Kumarian Press, Inc. World Socialists. 1999. â€Å"The social meaning of the anti-WTO protests in Seattle.† Seattle,Washington: World Socialists Web Site, Retrieved October 15, 2006. (www.wsws.org/articles).

Environmental Issues: Deforestation Book Project

Hannah Pilon Due Date: Friday February 8, 2013 Winter Term Library Assignment: Deforestation Marcus, B. A. (2009). Tropical forests. (pp. 125-135). Sudbury, MA: Jones and Bartlett Publishers. This chapter was very informative and gave a lot of information about the reasons of deforestation. I knew that logging and agriculture were major causes of deforestation, but this chapter taught me that mining too is also a big factor. The author was very knowledgeable about this subject and wrote in a way that was very easy to understand.This chapter also gave a very thorough explanation of the impacts of deforestation on the lands. Through this chapter, the author explains how just because a few trees are cut down, the water supply diminishes and can lead to drought as well as many other issues that I did not know about. This is probably my favourite source about this deforestation problem as it was easy to understand and the author did not drag out his writing and got to the point very quick ly. It was a good read! Forsyth, T. , & Walker, A. (2008). Forest guardians, forest destroyers. (pp. 20-21).Seattle, Washington: University of Washington Press. This is a short section within a larger book, but just because it may be small does not mean that it is not informative. In this section, it was suggested that deforestation occurring in Ghana is leading to the expansions of savannahs. I believe that this is an important section, as many do not realize that many African countries are also suffering from deforestation, which is depleting the lands, creating more savannahs and deserts. This section gave me further knowledge on the crisis of deforestation in Ghana and how it affects the people that live there.It explains how the soil is becoming depleted, which in the long term, will greatly effect the people living in these areas. De'Ath, C. , ; Michalenko, G. (1993). High technology and original peoples: The case of deforestation in Papua New Guinea and Canada. In S. Rietberg en (Ed. ), The Eathscan reader in Tropical forestry (pp. 281-287). London: Earthscan Publications Limited. This chapter is extremely informative. Within pages 281-87, it explains how a Japanese paper company has gone into Papua New Guinea and basically destroyed the land.I found this section to be informative and eye opening because the Japanese company only cares about money, they are exploiting the land which leaves the workers and the native peoples that live in these areas to be left with basically nothing. It’s amazing how much a culture can depend on a forest and when it is gone how much their life has to change in order to survive. I have also come to notice that companies are causing a lot of deforestation from other countries, which seemingly do not care about the locals at all.They only care about making money and forget about the human life that depends on the forest to survive. Avissar, R. , Ramos da Silva, R. , ; Werth, D. (2006). Impacts of tropical deforestatio n on regional and global hydroclimatology In W. F. Laurance ; C. A. Peres (Eds. ), Emerging Threats to Tropical Rainforests (pp. 73-75). Chicago, USA: The University of Chicago Press. This section within the chapter went into detail about the global impacts of deforestation. It explained that how deforestation in the Amazon Rainforest effected the rainfall and precipitation in the United States.I found this to be extremely interesting how if one part of the world is ‘damaged’ it can, and will, affect another part of the world, which will greatly affect the other country. I learned a lot from this little section and the authors did a good job and explaining how this process works. I really enjoyed reading this section and I had no idea that deforestation in one area could affect another country so drastically. It is amazing how our world and ecosystems are all intertwined and how delicate each one is. Grieser Johns, A. (1997). Timber production and biodiversity conservat ion in tropical rain forests. pp. 185-187). Cambridge, UK: The Press Sydicate of the University of Cambridge. Throughout these pages, the issue of animal extinction became a new issue that I knew was a result of deforestation, but for some reason had never occurred to me. This author explains that although at this moment a lot of rainforest animals are â€Å"vulnerable† if change does not happen, many of these animals will become endangered, if not extinct. With a lot of species not discovered yet, there is no true knowledge of how many animals in these rainforests are already endangered and on their way to being an instinct species.The pages that I have used in this book were very informational and very eye opening. With so many innocent animals are being put in danger everyday because of deforestation and its not just them anymore as plants are also in danger of becoming vulnerable and extinct. Mateiyenu Nanang, D. (2012). Plantations forestry in Ghana theory and applicatio ns. New York: Nova Science Publishers. The author is very knowledgeable and this shows through in his writing. Although he puts a lot of graphs and charts, sometimes it was confusing trying to understand the point he was trying to get across.From what I did understand, he was talking about how the logging in Ghana has become a larger industry in the past few years than ever before. Because of this, Ghana is starting to already starting to see the effects of deforestation. The author also went into detail about how they need to start replanting a lot more that they currently are because very soon they will be on the way to clearing out all of the trees that they have access too. Although this book was hard to understand at times, it was a very good resource and gave a lot of good information about deforestation in Ghana.

Ready to Eat Food

NEW ERA OF INDIAN READY TO EAT FOOD (RETORT FOOD – Having shelf life up to 18 months) Sanjeev Bhanga BRIEF India has made lot of progress in agriculture & food sectors since independence in terms of growth in output, yields and processing. It has gone through a green revolution, a white revolution, a yellow revolution and a blue revolution. Today, India is the largest producer of milk, fruits, cashew nuts, coconuts and tea in the world, the second largest producer of wheat, vegetables, sugar and fish and the third largest producer of tobacco and rice. Now the time is to provide better food processing & its marketing infrastructure for Indian industries to serve good quality & safest processed food like ready to eat food. It is opening a new window in world scenario as far as taste & acceptance is concerned. Therefore, Indian Government is providing more infrastructure for this sector. Excise duty is now ZERO % on RTE and 100 % tax deduction for the first 10 years for new units. This allows manufactures to bring down their prices & spreads its flavors to the world. The retort processed foods do not require rehydration or cooking and can be consumed straight from the pouch with or without pre-warming, depending upon the requirement of the users and the weather conditions. These foods meet the specific needs of convenience, nutritional adequacy, shelf stability, storage, distribution to the centers and have become very popular after the Year 2002. Some of the mouth-watering dishes in retort pouches include sooji halwa, upma, chicken curry, mutton curry, fish curry, chicken madras, chicken kurma, rajma masala, palak paneer, dal makhnil, mutter paneer, potato-peas, mutter mushroom, vegetable ulav chicken pulav, and mutton pulav, etc. The pioneer introduction of retorting technology has made the sale of ‘Ready-to-Eat’ food products commercially viable with great taste. CONCEPT †¢ Ready to Eat Meals like already cooked or prepared lunch & dinner are relatively new products which came in market only a few years back and are now sold through retail general stores in especially made sealed aluminum laminates. †¢ The retorting or sterilization process ensures the stability of the Ready-to-Eat foods in retort pouches, on the shelf and at room temperature. The application of sterilization technology completely destroys all potentially harmful micro-organisms, thereby making sure that the food product has a very long shelf life of over 12 months and needed no refrigeration. †¢ When customer needs to eat, the food item pouch is either put in microwave oven to warm it or keep in heated water for a few minutes and then serve to eat. †¢ Such ready to eat meals have been especially given to soldiers in army of many countries who require carrying their rations while on war front or while located far away from their main unit. The advertisements like, â€Å"Hungry Kyaa† are adding zest to the market by popularizing such food items which are precooked and free from any preservative, and yet have a long shelf life of over 12-months. These food items are normally selling in pouches, well packed in cardboard printed boxes of small book size and carry about 300 grams of cooked food at a price of about Rs. 40 to 200 in foreign marke t depending upon the type of dish packed. One packet of vegetable dish is normally sufficient for one meal for three persons and therefore falls in economic zone of consumer’s preferences. WHY READY TO EAT FOOD Globalization of Indian food and its culture are the core factors for popularization of ready to eat foods. Main motivation for these ready to eat foods is fast growing foreign market. Retail outlet culture is now growing rapidly in India. Shelf life of these foods are at least 12-18 months. Quality, Taste and Flavor of these foods remains as good as fresh up to the expiry date. Women wanting to spend more time out of the kitchen. More working bachelors staying away from homes. Cost effective in comparison to the Indian cuisine served by the restaurants in foreign countries. TYPES OF READY TO EAT FOOD Veg Food Alloo Matar Palak paneer Sarso Ka Saag Chana Masala Kadi Pakora Cheese Tomato Dal Makhani Rajma Masala Non Veg Food Chicken Curry Butter Chicken Karahi Chicken Mughalai Chicken Mutton Masala Mutton Korma Karahi Mutton Mutton Biryani Deserts Gajar Ka Haluaa / Sugi Ka Haluaa / Milk Kheer PLAYERS IN READY TO EAT FOOD MTR Kohinoor Foods ITC Haldiram Tasty Bites RETORT & ITS PACKAGING The water RETORT is an equipment or vessel or sterilization module through which steam (at 130 degree centigrade for 25 minutes) is applied on food products packed in retort pouches. The retorts use water or steam/air combination as processing medium to heat the container/packages. Compressed air or additional steam is introduced during the processing cycle to provide the overpressure (any pressure supplied to the retort in excess of that which can be normally achieved under steam at any given retort temperature). Overpressure is important in preventing package damage or loss of seal integrity (like bursting), during the heating process. Retort pouches is a flexible packaging material that basically consist of laminates or bounded layers of different packaging films of Polyster-Nylon-Aluminium-polypropylene that can withstand high process temperature & pressure. Their most important feature is that they are made of heatresistant plastics unlike the usual flexible pouches. This makes the retort pouches unique which are suitable for the processing of food contents at temperatures around 120 degrees Celsius. That is the kind of ambient temperature prevalent in the thermal sterilization of foods. There is lesser time to spend in cooking food themselves and so ready to eat foods are preferred. To get the food of different cultures, taste etc, it is important that food has good shelf life so that it can be made available at far off places too and then can be conveniently consumed also. ADVANTAGES OF RETORT PACKAGING †¢ Pouch laminates permits less chance to overcook during the retorting thus products having better color, texture & less nutrients loss. †¢ It requires less energy for sterilization. †¢ It requires less disposal & storage space. †¢ Low oxygen & moisture permeability. Shelf stable for longer time & requires no refrigeration. †¢ Sun light barrier, light weight, easy to open. MARKET & ITS GROWTH The popularity of ready to eat packed food now is no longer marks a special occasion. Peoples want value for time, money in terms of quality and variety. The food processing industry is one of the largest industries in India and it is the ranked fifth in terms of Production, Consumption, Export & Expected growth. Processed food market in India accounts for 32% that is Rs. 1280 billion or 29. 4 billion US $ in a total estimated market of Rs. 990 billion or 91. 66 US $. Euromonitor International, a market research company says that amount of money Indian spend on ready to eat snacks & food is 5 billion US $ in a year while on abroad Indian or Indian subcontinents spend 30 billion US $ in a year. Ready to eat packaged food industry is over Rs. 4000 crore or 1 billion US $ and it is growing at the rate of 20 % per annum. Ready to eat food market is developing specifically in UK, USA, Canada, Gulf & South Asian Countries with the growth rate of over 150 % per annum. FREQUENTLY ASKED QUESTIONS What is retort packaging? Retort packaging is a self stable flexible package What is the shelf life of retort food? – The shelf life of a retort package is a year plus. What are the shipping advantages? – A retort package will not b reak or dent and weigh less. Where do you display the package in the retail store? – You can display at room temperature at any corner of the retail store What are some of the main reasons, a packager of consumer products would like to go from a conventional package material to a flexible retort pouch? – The package provides a flat surface for graphics and text, needs no refrigeration and is microwave compatible. What's the difference between foil and non-foil retort structures? – Non-foil retort packaging can be put in the micro wave. What about taste of products in a retort package? – People say that products packaged with retort material taste fresher and maintain a more natural flavor. What about shelf appeal? – Retort pouches are more space efficient and provide a larger surface for graphics and text. What kind of food products can be packed in retort packaging ? – All kind of veg & Non- veg food products Email: [email  protected] com

Albert Einstein Essays - Physics, Science And Technology

Albert Einstein Of all the scientists to emerge from the nineteenth and twentieth centuries there is one whose name is known by almost all living people. While most of these do not understand this man's work, everyone knows that its impact on the world of science is astonishing. Yes,many have heard of Albert Einstein's General Theory of relativity, but few know about the intriguing life that led this scientist to discover what some have called, "The greatest single achievement of human thought." Einstein was born in Ulm, Germany on March 14, 1874. Before his first birthday, his family had moved to Munich where young Albert's father, Hermann Einstein, and uncle set up a small electro-chemical business. He was fortunate to have an excellent family with which he held a strong relationship. Albert's mother, Pauline Einstein, had an intense passion for music and literature, and it was she that first introduced her son to the violin in which he found much joy and relaxation. Also, he was very close with his younger sister, Maja, and they could often be found in the lakes that were scattered about the countryside near Munich. As a child, Einstein's sense of curiosity had already begun to stir. A favorite toy of his was his father's compass, and he often marveled at his uncle's explanations of algebra. Although young Albert was intrigued by certain mysteries of science, he was considered a slow learner. His failure to become fluent in German until the age of nine even led some teachers to believe he was disabled. Einstein's post-basic education began at the Luitpold Gymnasium when he was ten. It was here that he first encountered the German spirit through the school's strict disciplinary policy. His disapproval of this method of teaching led to his reputation as a rebel. It was probably these differences that caused Einstein to search for knowledge at home. He began not with science, but with religion. He avidly studied the Bible seeking truth, but this religious fervor soon died down when he discovered the intrigue of science and math. To him, these seemed much more realistic than ancient stories. With this new knowledge he disliked class even more, and was eventually expelled from Luitpold Gymnasium being considered a disruptive influence. Feeling that he could no longer deal with the German mentality, Einstein moved to Switzerland where he continued his education. At sixteen he attempted to enroll at the Federal Institute of Technology but failed the entrance exam. This forced him to study locally for one year until he finally passed the school's evaluation. The Institute allowed Einstein to meet many other students that shared his curiosity, and It was here that his studies turned mainly to Physics. He quickly learned that while physicists had generally agreed on major principals in the past, there were modern scientists who were attempting to disprove outdated theories. Since most of Einstein's teachers ignored these new ideas, he was again forced to explore on his own. In 1900 he graduated from the Institute and then achieved citizenship to Switzerland. Einstein became a clerk at the Swiss Patent Office in 1902. This job had little to do with physics, but he was able to satiate his curiosity by figuring out how new inventions worked. The most important part of Einstein's occupation was that it allowed him enough time to pursue his own line of research. As his ideas began to develop, he published them in specialist journals. Though he was still unknown to the scientific world, he began to attract a large circle of friends and admirers. A group of students that he tutored quickly transformed into a social club that shared a love of nature, music, and of course, science. In 1903 he married Mileva Meric, a mathematician friend. In 1905, Einstein published five separate papers in a journal, the Annals of Physics. The first was immediately acknowledged, and the University of Zurich awarded Einstein an additional degree. The other papers helped to develop modern physics and earned him the reputation of an artist. Many scientists have said that Einstein's work contained an imaginative spirit that was seen in most poetry. His work at this time dealt with molecules, and how their motion affected temperature, but he is most well known for his Special Theory of Relativity which tackled motion and the speed of light. Perhaps the most important part of his discoveries was the equation: E= mc2. After publishing these theories Einstein was promoted at his office. He remained at the Patents Office for another two years, but his name was becoming too big among the scientific community. In 1908, Einstein began teaching party time at

Unit 8 social problems Duscussion Research Paper

Unit 8 social problems Duscussion - Research Paper Example he lower socio-economic classes are more likely to get affected by depression and anxiety ultimately leading into higher chances of heart diseases (Tuckett, 20003). However, many human service providers can help such people by setting up psychological counseling forum at their workplaces on monthly basis. This can also be an open service for all the citizens of America especially people who are working on a lower pay scale (Henslin, 2011). Also education can play a very vital role in minimizing heart attacks. It is possible if families can share healthy lifestyle and keeping a check on checking cholesterol levels. Internet has provided a great deal of help to the families where the members are provided with significant information regarding relationship of heart diseases and its causes. This will allow the families to co-ordinate and follow a healthy lifestyle. This will also allow them to learn the ways in which they can make their environment less stressful and free from anxiety (Smyth,